{"product_id":"chapter-zero-founders-mug-difficult","title":"Chapter Zero | Founder's Mug - Difficult","description":"Before there was a collection, there was a mug.\u003cbr\u003e\nBefore there were flips, there was a word. Difficult.\u003cbr\u003e\n\u003cbr\u003e\nThis piece is inspired by the original mug purchased in a moment of clarity. The one that showed up to meetings before She is. existed. The one that sat on conference tables as a quiet statement that the label never told the full story.\u003cbr\u003e\n\u003cbr\u003e\nIt started as something personal. A small act of reclamation. A decision to hold the word instead of letting it define you.\u003cbr\u003e\n\u003cbr\u003e\nNow it returns as part of the Founders collection. Difficult becomes determined, honoring where this movement began. \u003cbr\u003e\n\u003cbr\u003e\nBecause movements rarely start loudly. They begin with awareness. With discomfort. With a single decision to see the word differently.\u003cbr\u003e\n\u003cbr\u003e\nShe is. not difficult. She is. determined.\u003cbr\u003e\n\u003cbr\u003e\nThis is not just a mug.\u003cbr\u003e\nIt is Chapter Zero.\u003cbr\u003e\nThe moment before the movement had a name.\u003cbr\u003e\nThe reminder that even the smallest shifts can change everything that follows.\u003cbr\u003e\n\u003cbr\u003e\nHold it in the meeting. Hold it at your desk. Hold it when you need to remember where this began.\u003cbr\u003e\n\u003cbr\u003e\nEvery story has a beginning. This one started with a word.\u003cbr\u003e\n\u003cbr\u003e\nThe Specs:\u003cbr\u003e\n• Ceramic\u003cbr\u003e\n• 15 oz mug dimensions: 4.7″ (11.9 cm) in height, 3.3″ (8.5 cm) in diameter\u003cbr\u003e\n• Lead and BPA-free material\u003cbr\u003e\n• Dishwasher and microwave safe","brand":"She is.","offers":[{"title":"Default Title","offer_id":53069487702381,"sku":"1552507_4830","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0951\/1908\/1837\/files\/white-glossy-mug-white-15-oz-front-view-69a6e1a50c233.jpg?v=1772544435","url":"https:\/\/www.allsheis.com\/products\/chapter-zero-founders-mug-difficult","provider":"She is.","version":"1.0","type":"link"}